Siobhan McKelvey, President

Siobhan graduated from University in Hull with a degree in Business, with a Marketing specialisation. After four years at Colas Roads, where she was a Product Manager, Siobhan joined Nynas in 1993 as Marketing Communications Manager for Nynas Bitumen in the UK.

In 2001 her role in Nynas was expanded and she moved from the UK to Brussels, to take on the newly created role of Marketing & Communications Manager for Nynas Bitumen Europe. In 2006 she became the Marketing Manager for Nynas Bitumen and in 2013 was appointed to her current role of Marketing Director.

Alongside her career path with Nynas, Siobhan has been actively involved with a number of industry bodies, organisations and associations. Siobhan was elected President of IBEF (International Bitumen Emulsion Federation) in February 2015 and in June 2015 she was elected onto the Board of ERF (European Union Road Federation). She has previously been a Director of the Road User Alliance (RUA) in the UK. Siobhan represented Nynas as a founder member of the European Road Initiative (ERI) and was responsible for developing the Road e-motion campaign for European road users. She is also a member representative on the Marketing Committee of the Asphalt Institute (AI) in the United States.

Since 2006 Siobhan has been acting Chair for the Eurobitume Public Relations and Communications (PRC) Committee, and has been a member of the E&E Congress organising committee for the 2008 and 2012 events, and now also for the forthcoming 2016 event in Prague.

Siobhan was elected as President of Eurobitume at the Association’s EGM in June 2015.